The last plane you flew in was probably white, with maybe some decorative splashes of color and the carrier’s name. Most liveries use white as their base color. Why? They’ll tell you it’s because white looks clean, or sleek, or futuristic, or...
It’s about money, of course. Paint weighs. In the case of a 747, between 500 and 1,000 pounds. Different paint schemes weigh different. Red, with the most pigments, is the heaviest. (In general, darker or richer colors weigh more.) Every additional pound can cost the airline $100/year in jet fuel alone. 100+ pounds on 100+ planes that last for 10+ years becomes real money.
And that’s not the only way livery matters: when US Airways bought America West, they gained a hub in Phoenix. Like a goth kid in July, they realized that darker colors absorb more heat. The bigger (but just as bad) US Airways quickly adopted a lighter paint scheme.
(Oh, and my airline of choice? American Airlines uses a bare metal scheme. The lighter planes use less fuel, but there’s a trade-off: paint protects aircraft metal, so they require special and extensive anti-corrosive inspections.)
It’s about money, of course. Paint weighs. In the case of a 747, between 500 and 1,000 pounds. Different paint schemes weigh different. Red, with the most pigments, is the heaviest. (In general, darker or richer colors weigh more.) Every additional pound can cost the airline $100/year in jet fuel alone. 100+ pounds on 100+ planes that last for 10+ years becomes real money.
And that’s not the only way livery matters: when US Airways bought America West, they gained a hub in Phoenix. Like a goth kid in July, they realized that darker colors absorb more heat. The bigger (but just as bad) US Airways quickly adopted a lighter paint scheme.
(Oh, and my airline of choice? American Airlines uses a bare metal scheme. The lighter planes use less fuel, but there’s a trade-off: paint protects aircraft metal, so they require special and extensive anti-corrosive inspections.)